Building Your Artist Website

Why a Website Matters

Your website is owned real estate on the internet. Social media platforms change their algorithms, delete accounts, or shut down entirely. A website under your control is permanent, searchable by Google, and positions you as a professional.

In 2026, artists without websites lose credibility. Fans, promoters, and booking agents expect to find you on your own domain. It's the hub where everything else points to.

Essential Pages

Build around these core pages:

Home — First impression. Feature your best work, a call-to-action, and latest news.
Music/Work — Your catalog, releases, or gallery. Make it easy to listen, watch, or purchase.
About — Your story. Keep it authentic and scannable.
Contact — Email signup, booking inquiry form, or direct contact methods.
News/Blog — Updates, tour dates, or behind-the-scenes content.

Don't overthink it. Most artists can succeed with just Home, Music, About, and Contact.

Platforms Compared

Squarespace — Beautiful templates, integrated hosting, no coding required. Great for artists, slightly pricier. ~$12–18/month.

Bandzoogle — Built for musicians specifically. Artist-friendly features like tour dates and email signup. ~$10–20/month.

Wix — Drag-and-drop ease, huge template library. Good for beginners but less flexible for advanced customization. ~$13–27/month.

Self-hosted (WordPress) — Maximum control, lower cost (~$5–10/month), but requires some technical knowledge.

For most artists, Squarespace or Bandzoogle strike the best balance between ease and features.

Domain and Hosting Basics

Your domain is your address: yourname.com costs ~$12/year and builds your brand.

Hosting is where your site lives on the internet. Platforms like Squarespace include hosting. If you go self-hosted, pair an affordable host like Bluehost or SiteGround (~$5–15/month) with WordPress.

Use your name or project name as your domain. Avoid numbers and hyphens. Keep it memorable.