Press Kit Essentials (EPK)
The electronic press kit every artist needs to pitch media, venues, and festivals.
What Is an EPK?
An Electronic Press Kit (EPK) is your professional introduction package—a curated collection of assets designed to convince journalists, venue bookers, festival programmers, and industry professionals that you're worth covering or booking. Unlike your social media, an EPK is focused, credible, and built for decision-makers who have seconds to decide if you're relevant to them.
What Goes In An EPK
Artist Bio (100–300 words) Write in third person. Lead with what makes you distinct: your sound, your story, your accomplishments. Include chart placements, streaming numbers, notable performances, or press mentions. A bio should answer: "Who are you, why do you make this music, and what have you achieved?"
High-Resolution Photos Submit at least 3–5 professional photos (2400px × 3600px minimum, 300 DPI). Include a headshot, a live performance shot, and a band or full-ensemble shot if applicable. Avoid phone photos or casual snapshots—lazy visuals signal lazy professionalism.
Music Links Embed or link to your best 3–4 tracks. Use Spotify, Apple Music, or YouTube links that are direct and current. Don't make journalists hunt for your music.
Video Include a 2–3 minute lyric video, live performance clip, or interview that shows your personality and artistry. Video dramatizes your brand and breaks up text-heavy press kits.
Press Quotes and Coverage If you've been reviewed or mentioned in credible outlets, include 1–3 pull quotes. These lend third-party credibility. Format them clearly with publication name and date.
Streaming Numbers Include monthly listeners, total plays, or album sales if impressive. These prove you have an audience.
Upcoming Shows and Events List tour dates, festival appearances, or release dates. EPKs are living documents—a venue or journalist might book you months out.
Contact Information Name, email, phone, and representation (manager, booking agent, label). Make it easy to reach you.
Hosting Options
Dedicated EPK Page Build a simple HTML page or use a platform like Press Kit Pages or BandzGarden. This gives you total control and a professional URL to share.
PDF Document A well-designed PDF is portable and works offline. Use a tool like Canva or Adobe to make it visually cohesive with your brand.
Bandzoogle, Squarespace, or Wix Many artist platforms include built-in EPK sections. Use them if you're already hosted there.
All-in-One Platforms Services like ReverbNation or TuneCore include EPK builders tied to your music library.
Sending It Out
Target the right people: music journalists at publications your audience reads, venue bookers at clubs or festivals in your genre, and playlist curators if relevant. Personalize every pitch—mention why you're a fit for them specifically, not generic "we'd love to play your venue."
Keeping It Updated
Update your EPK every 3–6 months. Refresh photos, add recent press, update streaming numbers, and remove past tour dates. An outdated EPK signals you're not active.